Always keep in mind who we are, what we stand for, and where we’re going.
Our mission is to cultivate a roster of extraordinary independent artists and equip them with the tools and support necessary to promote and sell their works at scale.
Equal parts record label and marketplace for handmade goods, our hybrid approach fuels our interwoven community to thrive.
Whether set together or traveling miles
apart, our symbol and wordmark love to be in the spotlight.
When output is limited to one color or a single material, use halftoning to simulate opacity.
Regardless of how large or small you scale the logo, make sure to adjust the halftone pattern to visually appear as 60% opacity.
Our logo is our calling card. Remember not to scale it down so small that no one rings us.
If space is limited (e.g., in the case of social media), consider using our symbol on its own.
Just like everybody else, our logo needs room to breathe. It’s our job to make sure it gets it, no matter how kooky the circumstances.
Do’s & Don’ts
When it comes to our logo, consistency is the name of the game.
- Use gold on light backgrounds
- Use white on dark backgrounds
- Maintain legibility & clear space
- Don’t add new colors or effects
- Don’t rotate, skew, or warp
- Don’t alter hierarchy
We like keepin’ it bold and simple, leaving room for our artists’ works to shine.
Our primary colors are gold and salmon, but we have a full color palette that can be explored as well. Rock it out!
Full Color Palette
Our primary typefaces are Museo Sans and
Minion Pro. Cozy up with them a while so you know how to treat ‘em
Museo Sans is TLE’s workhorse font. Straightforward, honest, and fun—it is used for titles, headlines, body copy, and the occasional display text.
Tracking should be set to 100 for all printed materials, and letter-spacing to .05em on the web.
Think of Minion Pro as the visual embodiment of TLE’s tender and descriptive voice. Minion Pro is used for sub-text (whispering tips and secrets in your ear). We also use Minion Pro for telling stories through large-scale display copy.
Tracking should be set to 25 for all printed materials, and letter-spacing to .0em on the web.
Grids & Keylines
Our world is made up of countless treasures of every size, shape, and color. Organizing makes it easy for visitors to navigate both on and offline.
Like Legos, grids are building blocks for our visual universe. Use them (they like it like that).
Bold keylines organize sections, while thinner keylines organize the contents within each section.
Whether considering digital or print, think cinematic. No need to constrain photos or videos—let them fill the frame entirely.
Good product photography is the most powerful tool we have to encourage online visitors to purchase our goods—so don’t skimp!
Product photos should be fully knocked out, or their background color should be uniform and blemish-free. If shooting within an environment, consider how to select one that doesn’t distract from the item you are trying to highlight.